- A quick introduction to you and the project.
- Top line information (name, format, length, your role).
- The main ´crux´ of the pitch is not too far off from a treatment, just condensed: Synopsis, outline, relevant background/context, and the U.S.P. (Why now and why you?)
- Either end on a memorable cliffhangar, or just the old fashioned ´Thank You´and have time for questions.
Naturally, just knowing the basics is not going to be enough, so drawing from her own experience, Elhum offered the following advice:
- Know your audience beforehand, and tailor the presentation to maximise appeal to them. After all, what´s the good in making a very visual piece if all you do is jabber?
- Practice, practice, practice! And try timing yourself, since pitches are usually brief affairs, the it is important not to ramble.
- Breathe and relax! There´s no prizes for passing out.
- Be passionate and energetic. Be very visual and descriptive without going overboard or becoming pompous.
- Introduce the key characters/players in a vivid manner, enticing the audience to want to meet them and building a stronger emotional tie.