Well, kind of: the market of TV gurus is substantially smaller than its feature counterpart. There's no 'definitive' text like Story, Screenplay or Save The Cat, or a unifying figure with a following like Robert McKee or Syd Field. The good news is that there's far less titles to cover, so your wallet will be grateful for the reduced strain.
Let's go over what we have. For ease of reference, I'm splitting them up between British and American titles. The latter still have loads of valid advice and techniques for sure, but the former are important as domestic is where you will, and should, be calling first.
First, the homegrown literature:
- The Insider's Guide to Writing Television by Julian Friedmann and Christopher Walker. A practical guide to British television writing, Friedmann splits the book with Walker, who covers storytelling technique while Friedmann focuses on the nitty gritty of getting out there: agents, meeting, where to go etc. It is decidedly more geared towards the business side over the craft, though Walker still offers some sound advice with examples. Ditto Making it as a Screenwriter by Adrian Mead.
- How To Write For Television by William Smethurst. The late mind who revitalized The Archers and Crossroads gives you the British equivalent of Cook and Douglas (discussed below), covering how to write for TV and radio, the differences between formats and genres, and where to look for your break. Seven editions have come out over the course of over twenty years, so clearly not an uncommon or unpopular work. Also, chalk up Sue Teddern and Nick Warburton's Writing for TV and Radio: A Writers' and Artists' Companion. Warburton was a collaborator of Smethurst's, so it acts as, well, a companion piece.
- Writing for Television Series, Serials and Soaps by Yvonne Grace. The Holby City and Eastenders veteran gives her contribution to the prolific Creative Essentials series of books. As the title implies, Grace goes over your main go-tos in TV, who you'll be working with and how to comport yourself properly. Indeed, there's quite an emphasis, arguably more than the others, on what you do when you get inside.
- Writing Soap: How to Write Continuing Drama by Chris Thompson. Well, when else am I going to talk about this? Continuing dramas (Easties, Hollyoaks, Coronation Street, Emmerdale, Holby, Casualty, Doctors) are often some of your earliest shots in the business, as well as some of the consistently popular programming on terrestrial TV. Thompson delivers what he promises: a how-to on writing for one of the toughest gigs on TV, where deadlines are tight and notes many.
- Writing the Pilot by William Rabkin and Crafty Television Writing: Thinking Inside The Box by Alex Epstein are two popular staples. These cover all you need to know about writing effective pilots, crafting shows with long term story potential, and what seperates a film from a TV character. Epstein's book also covers writing a whole series and staffing, while Rabkin covers that in his second book, Writing The Pilot: Creating the Series.
- Write To TV by Martie Cook. Now in its second edition, the Emerson College academic's tome is the television equivalent of Trottier's Bible: a heaving jack-of-all-trades that covers how to write for different genres, formats and even advice on speccing, staffing and career moves out in the City of Angels.
- Writing the TV Drama Series by Pamela Douglas. One of the older warhorses and probably the closest to a 'Syd Field' of TV, Douglas' work is similar to Cook's, albeit more specifically focused on writing drama.
- Former showrunner Neil Landau throws his hat into the ring with TV Writing on Demand: Creating Great Content in the Digital Era and The TV Showrunner's Roadmap. These are some of the more current books on television, trading very heavily on streaming and how binge watching has changed the way we tell stories in this medium. Roadmap also is jampacked with interviews from the men and women behind the television revolution of the last decade and a bit.
- Sheldon Bull, a compadre of Blake Snyder, and Ellen Sadler both step in to dissect sitcoms with Elephant Bucks: An Insider's Guide to Writing for TV Sitcoms and The TV Writer's Workbook, respectively. Bull's pachydrym never took off like Snyder's feline, but there's some solid advice on what it takes to write half-hour yukfests with a handy beatsheet of its own. Sadler's, by comparison, is exactly what it says on the spine: a solid step by step workthough on building and stress-testing a script.
- Author's credentials: make sure the writer is/was a working screenwriter, producer or development person, and has a decent amount of credits. They may not have worked on Hannibal or snagged a BAFTA, but they've been where you've been, know your struggles and will be living proof of the effectiveness of their methods. People who are solely teachers will have less awareness of the demands of the industry, and may not be as helpful in giving you a realistic outlook or proper tools.
- Gimmicks and cheats: I'm highly suspicious of any 'quack' miracle cures and formulas in 'secret'-style books, though they are, currently, less common in TV. 'Write a Great Pilot in 10 Days', 'Write An Awesome Series in 30 Days Or Less', 'The Secret Hollywood Formula: How you can write a Netflix hit', you'll know it when you see it in shops and on Amazon. It's snake oil: Good craft takes time and being able to write well, not to mention consistently, has to be learnt and earnt. There are no shortcuts.
- Date: If it's focused solely on writing craft, then it's not a huge concern. If it also touts the business side, however, then aim for a book released/revised within the last 5-10 years, as the industry changes faster than ever before. Also, CreateSpace allows lazy authors a means to upload ancient books in sleek new packages, filled with outdated advice and terminology that won't help you, so beware anything that looks cheap or too new.